Dress Up And Be Happy
‘Dress Up And Be Happy’ was an inspirational kids project that was launched at Lollibop the new kids festival in London August 2010. Inspired by Woodstock and taking the festival feeling of free spirits, music and summer, Olive Loves Alfie created a magical space for kids to play with their unique sense of style.
The woodland dressing up camp was wrapped up in bunting made from frayed vintage denim, Katvig and Marimekko fabrics. The tree trunks were tied up with oversized ribbons and an open air photographic studio was created with patchwork quilts from Danish home wares brand Rice.
A beautiful selection of vintage clothing, Olive Loves Alfie’s customised festival clothing and specially designed accessories were displayed on clothes rails or piled high in vintage suitcases that were hidden amongst the trees. With irrepressible invention over two anarchic days the kids created a joyous array of improvised outfits and exuberant dressing-up styles themselves.
Here are a selection of a few of our favourite pics. We have emailed lots out already but if you see a picture of your child that you haven’t received please email us and we will email the image to you.
Design, direction and project conception by Olive Loves Alfie.
Styling by the kids themselves.
Photography by Nicola Hippisley and Olive Loves Alfie.
