Dick Bruna, the Dutch artist, created Miffy in the 1950's in a minimalist style with a few simple lines and just 2 primary colours. Her simplicity is engaging and appeals to boys and girls of all ages.
An iconic character known and loved all over the world Miffy appears in over 30 story books that have been translated into over 40 languages.
Paying homage to Miffy, a bright and brilliant new lighting range was recently launched.
