For his 3rd birthday, my daughter Olive gave her best friend Alfie, a tee shirt with big pink letters saying 'Olive loves Alfie'. It seemed to sum up so many precious things about kids, about how positive and up front they are, how much fun they have, how creative, passionate and imaginative they are.

Playing the name game has to be the best game in the world especially when you come up with a eureka moment.  'Olive loves Alfie' was the obvious choice for my new kids' lifestyle boutique.

I couldn't think of a better name, or a more amazing little person to provide the inspiration.

Thank you Olive Bo X