It started with the simple idea of putting together a selection of inspiring, imaginative and design led products that will become modern heirlooms in an all too disposable world.

We haven't bought into mass-produced or hyped products, nor do we support the tradition of girls wearing pink and boys wearing blue.   We believe that given the chance little people of the world are far more individual than that.  So we have searched around the world for modern classics to discover products that will capture the imagination of both kids and adults. We have also rediscovered vintage favourites – design classics that evoke a sense of nostalgia.