We celebrate the originality of children and encourage their individuality and creativity. We find the greatest pleasure in the simplest of things. We love discovery and adventure. We value honesty and spontaneity. We are inspired by colour, print and possibility. We embrace nostalgia and we treasure things forever. We strive for a sustainable future. Bringing an individual authentic aesthetic with a dose of high kitsch, vintage style and classic design in equal measure, 'Olive Loves Alfie' captures the quintessential magic of childhood.

Here are some of the things that we love that you will find at Olive Loves Alfie. Contemporary and iconic children's books including a selection from Charley Harper, Chronicle Books, Karin Littlewood and Michael Foreman. Children's Clothing from Bakker Made With Love, Bonnie Baby, Dandy Star, Ej Sikke Lej, Katvig, Kidscase, Louie Louis, Marimekko, Monkee Genes, Mini Numph and Mini Rodini. Women's Wear from Marimekko. Homeware from Blafre, La Compagnie De Provence, Dumpling Dynasty and La Cerise Sur Le Gateau. Creative kits, games and toys from Button Bag, Djeco, Mibo and Sparrow Kids. Bespoke heirlooms from an inspired portfolio of collaborations with artists and illustrators.